Our Story
Yafi LLC was founded in 2022 and is based in Southern California as a privately held family company that focuses on fashion and beauty products that compliments the beauty that every woman has. Our company was born when our two founders realized that there were many great fashion products that were not easily accessible in some parts of the world due to price, shipping limitations, and lack of consumer knowledge on what actually exists and works.
We pride ourselves in not only making quality products available to women across the globe, but also to deliver value at an affordable price all at the same time. We want all women to feel beautiful with any product they use on their skin so they can feel confident to take on the day. Our focus is to provide you with products that are safe, natural and high-quality with ingredients that you can trust.
Our charitable work
Coming from humble beginnings our founders believe that it is important to give back to our communities and our loyal customers/followers who support us. We regularly look for opportunities to donate and support local charities, schools and events that share our commitment to making the world a better place.
Our Mission
Providing safe, high-quality beauty products at an affordable price to every woman in order to help them feel confident and beautiful across the globe.
Science in every product
We create transformative skincare with naturally-derived ingredients, designed to complement your skin’s natural activities and noticeably improve how the skin looks and feels.
Through our innovative approach of mixing math and science in our design process, we are building a catalog of products that pleasantly exceed customer expectations. With our focus on plant and earth-based ingredients, we aim to deliver excellence in every bottle that you can trust.
Our Ethics
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Integrity
As a company, we believe it is unethical to sell items that we do not or would not use ourselves.
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Commitment
Our skincare products are all designed and manufactured here in the United States of America with a strong commitment to safety for our customers.
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Quality
Every product is designed with a special attention to detail. We take pride in what we do and strive to provide high-quality products that delight our customers.
Consciously formulated
We consciously formulate and never compromise on quality when it comes to producing gentle skincare that delivers noticeable improvements.
Our products are clean and also:
- Paraben Free
- Organic
- Cruelty Free
- Sodium Lauryl Sulfate (SLS) Free
- Diethanolamine Free
- Vegan Friendly