Small Changes, Big Impact
The key to developing fantastic products that our customers enjoy, starts with an innovative process that is very customer-centric at heart. We start with a vision of how we can provide an excellent product that meets the needs of our customers. The feedback that we receive is then incorporated into future designs of product offerings.
We start with small changes that will have big impact in the overall quality of the product. An idea is broken into smaller components and then re-assembled towards the end of the process to create a product that meets our standards and design philosophy.
Product Design Philosophy
Every product must meet our design philosophy & strict guidelines for excellence.
- All natural ingredients for all of our skincare and cosmetic products that are clean, cruelty-free and safe to use.
- Aesthetically pleasing to look at, carry and show-off. You are beautiful and deserve a product that compliments your good looks.
- Easy to use with clear instructions that are easy to remember.
- Incorporate customer feedback and learnings from our prototype to ensure every product meets our original vision.
- Offer high-quality cosmetic and skincare items that are affordable, luxurious, pleasant to smell, and effective for various skin-types (i.e.. oily, dry, combination).
Customer Focused Design Process
At the heart of every product in our collection is a consciously designed process that promotes continuous improvement. These improvements result in higher quality products, better pricing and customer satisfaction. The diagram details how the YAFI team incorporates customer feedback in our design process.
“We are always thinking of ways to improve our products using cutting edge tech, science and mathematical theory”
– Leon, CTO, Yafi LLC